1. Key Visual
2. Billboard OOH
3. In-Store Mockup
4-5. Social Media
6. TikTok Filters
7. Packaging
“Take an existing, famous household brand and create an exciting new product that is out of their usual category.”
(Live brief from Turner Duckworth)
Create a sub-brand of HMV which produces and sells fully customisable vinyl records, from the tracklist to the colour of the vinyl itself.
A slick and blocky logo to contrast HMV’s logo, along with many different styles for the vinyl sleeve templates to ensure everybody has one they like.