1. Key Visual
2-3. Insights
4. Concept
5-9. Activations
10-11. Expansions
12. Real life mockup
To create a product, service or organisation that creates “moments that feel meaningful enough to remember, and powerful enough to bring people closer.”
(Live brief from Pearlfisher)
Create a conversation-led card game for the blind and visually impaired to ensure everybody can be involved in game night.
Use high-contrast colours along with braille so that everyone of all visual ability can participate in the game.